Photos © Caroline Heinecke
We noticed that people rarely reflect on where a towel comes from, how it is produced and what impact the use of resources in the manufacturing process has on the world. With our work, we want to demonstrate special value to this everyday product. Because a towel is not just there. We tell the story of how and why our products were produced this way.
EDITION 01 is an industrially produced limited edition. We use the infrastructure of the industry in a way that is in line with our ideas of responsible production.
With our collection we show that respectful, eco-friendly and resource-saving textile production is not a utopia.
All the materials we use, starting with the yarn and ending with the label, comply with the highest organic standards. In our edition we decided against certification because sustainability certificates are important but expensive and therefore often only available to big companies.
Our towel is unusual, colorful and lasting. A product that seeks to minimise the negative consequences of its existence and at the same time create an awareness of their impact. Enjoy the feeling!
/ limited edition of 353 pcs.
/ made in Austria
/ 100% organic cotton*
/ 50 cm x 110 cm
/ 79,00 €
The more the towel is washed, the more absorbent it becomes. The dryer makes the towel soft, but the fibres reduce with each drying cycle. The longevity of the product will eventually be affected. If a thread comes loose, it can easily be cut off. The towel will still be long-lasting. It can be washed at 60ºC.
*towel and label